The big four of the new age Tollywood are Pawan Kalyan, Junior NTR, Mahesh Babu and Ram Charan. Though they have their own fan base and strong following there is one common thing among them. That is the tradition of having early morning shows whenever their film arrives.
Apparently, the concept of special shows, early morning shows is possible and feasible only for these four heroes. It doesn’t work for others though they give so much hype. Something like that happened for the recent release ‘Uu Kodathara Ulikki Padathara’.
It is heard that many shows were there for the film because the show organizers expected that the presence of Nandamuri Balakrishna will bring the crowds for the special shows. But many seats were empty. The moral of the story is, a special stamina is required if an early morning or special show has to be screened for a hero.