The success of any film doesn’t depend on its material and star power alone. A very important factor is the positioning of its release and the required stage to be set. This is something Shankar is very good at and that’s why despite his big budgets and high risks, they pay off very well at the box office.
Now, it is heard that Tanikella Bharani is following something similar for his directorial venture ‘Mithunam’. Apparently, the new movie ‘Onamalu’ starring Rajendra Prasad released without any prerelease hype. Though the film is good and very appealing without hype no one has been coming to the theatres. If only the publicity was good and media support was taken then the result of ‘Onamalu’ would have been far better at the box office.
Looking at all this it is heard that Bharani is taking all the required measures. Sources close to him reveal that he wants to create some hype and buzz and then get it to the screens. ‘Mithunam’ is based on a novel with the same title written by Navya Ramana and the story revolves around old couple whose children are in US.
