It is a hot news that an NRI put $10,000 bet on Life is beautiful crossing Eega collections overseas. That’s the following Sekhar Kammula has among NRIs.
Eega was a big hit overseas and in AP. With Top director like Rajmouli as a director, technical brilliance in graphics and excellent publicity campaign that led to huge openings, Eega has become a remarkable success. But then Sekhar Kammula is a big star in overseas and his name is on par with the biggies like Mahesh babu, Pawan Kalyan in drawing the NRI crowds to the theaters.
Sekhar Kammula movies have feel good factor for NRIs and they connect well with his style of film making. Happy days was a huge hit in overseas as NRIs could relate to their college life and felt nostalgic.
Now that Life Is Beautiful is about happy days in a neighborhood, most of the NRIs could relate their child hood and feel nostalgic.
Sekhar Kammula movies are kid friendly and brought families to the theaters. Besides Sekhar’s films have repeat value. Eega which is a brilliant film, but do not have repeat value. Based on these factors, there is a good chance Life is beautiful will give Eega overseas collections a good fight and run for its money.
Let’s wait and watch who wins in the war between Brains ( technically brilliant film -Eega) Vs Heart ( feel good movie-LIB).
